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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Marketing and General Practice (Paperback, 1 New Ed)
Loot Price: R1,197
Discovery Miles 11 970
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Marketing and General Practice (Paperback, 1 New Ed)
Expected to ship within 12 - 19 working days
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This book deals with the area of marketing in general practice. It
presents a step-by-step guide to the nature of marketing in which
each aspect is presented in short, separate chapters accompanied by
questions, checklists and practical examples. It is based upon the
lessons learned by a number of GPs and practice managers over a
variety of situations and concludes with a comprehensive case study
of one particular practice with which the authors worked. Readers
of this book should gain a clear idea of the nature and purpose of
marketing techniques and how the opportunities now becoming
available can benefit both practice and patients.
General
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