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Right on the Money - New Principles for Bold Growth (Paperback)
Loot Price: R350
Discovery Miles 3 500
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Right on the Money - New Principles for Bold Growth (Paperback)
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Loot Price R350
Discovery Miles 3 500
Expected to ship within 12 - 17 working days
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Right on the Money provides readers with a proven, realistic game
plan to redraw maps for sales and marketing in a topsy-turvy world.
Even before COVID-19 upended lives and forced people to reimagine
every interaction, "business as usual" tottered on its last legs.
An overwhelmingly digital economy dispatched a bricks-and-mortar
mindset and gave rise to a brave new mobile world. While top
sellers adapted from a sell-to model to a buy-from environment-in
which customers move through much of the buying cycle before ever
engaging sellers-others stuck to their guns and found themselves
condemned to failure. The bottom line: accept and embrace change or
be done in sales. Right on the Money offers a compelling blueprint
to understand and win over today's buyers. It also offers a wealth
of field-tested, actionable steps to excel in a marketplace far
more digital, far less centralized, incredibly dynamic and much
more lucrative than ever before. Colleen Francis sheds light on the
current sales landscape and helps readers align personal and
organizational strategies to win.
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