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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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Retail Marketing Strategy - Delivering Shopper Delight (Hardcover)
Loot Price: R2,987
Discovery Miles 29 870
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Retail Marketing Strategy - Delivering Shopper Delight (Hardcover)
Expected to ship within 10 - 15 working days
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Basing shopper marketing strategy on customer insights is what
differentiates market leading retail brands from weaker
competitors. Many retail organizations lack business development
and strategic departments that collect experiences, set benchmarks
and create models and manuals. Retail Marketing Strategy makes the
information available to drive new ways of thinking and make retail
practice more agile for everyone. Outlining the five key
capabilities required for retail excellence, namely in-store
execution; organizational development; fact-driven decision making;
multi-channel operations, and understanding customers, Retail
Marketing Strategy answers some of the most difficult questions in
retail including how to innovate to develop new ways to interact
with customers across multiple channels, and how to replicate
online success stories from other sectors. Practical steps are put
forward for collating and interpreting the data generated in
shopper activity, helping to make sense of trends and build
effective strategy. Guidance is based throughout on neuromarketing
research, providing a clear framework for building in experiential
elements such as scent or music into the retail environment to
really engage with consumers on an emotional level. If you are a
marketing, branding or supply chain professional working in retail
seeking straightforward and research-driven techniques for building
lasting customer loyalty, or you are responsible for driving retail
strategy in your organization, let Retail Marketing Strategy be
your guide.
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