Digital media-GIFs, films, TED Talks, tweets, and more-have become
integral to daily life and, unsurprisingly, to Indigenous people's
strategies for addressing the historical and ongoing effects of
colonization. In Sami Media and Indigenous Agency in the Arctic
North, Thomas DuBois and Coppelie Cocq examine how Sami people of
Norway, Finland, and Sweden use media to advance a social,
cultural, and political agenda anchored in notions of cultural
continuity and self-determination. Beginning in the 1970s, Sami
have used Sami-language media-including commercially produced
musical recordings, feature and documentary films, books of
literature and poetry, and magazines-to communicate a sense of
identity both within the Sami community and within broader Nordic
and international arenas. In more contemporary contexts-from
YouTube music videos that combine rock and joik (a traditional Sami
musical genre) to Twitter hashtags that publicize protests against
mining projects in Sami lands-Sami activists, artists, and cultural
workers have used the media to undo layers of ignorance surrounding
Sami livelihoods and rights to self-determination. Downloadable
songs, music festivals, films, videos, social media posts, images,
and tweets are just some of the diverse media through which Sami
activists transform how Nordic majority populations view and
understand Sami minority communities and, more globally, how modern
states regard and treat Indigenous populations.
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