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Books > Business & Economics > Economics
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Shopping 3.0 - Shopping, the Internet or Both? (Paperback)
Loot Price: R1,706
Discovery Miles 17 060
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Shopping 3.0 - Shopping, the Internet or Both? (Paperback)
Expected to ship within 12 - 17 working days
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Retailers are in difficult times. The recession, global
competition, government regulation and the growth of the Internet
mean that costs are rising but margins are increasingly squeezed.
Cor Molenaar's Shopping 3.0 offers an engaging, convincing and
well-researched manifesto for the future of retailing; a manifesto
which encourages retailers to switch their approach from a strategy
that is based around transactions to one that is based around
customers. Logic dictates that there is no one single strategy that
will work for all retailers; some of them may indeed benefit from
investing in e-retailing solutions and the Internet but for others,
success will lie in developing a service based on customer
experience or one with some apparently bespoke elements; a strategy
to appeal to customers as individuals. Shopping 3.0 examines all
these changes. It sketches the world of consumers; those who make
their purchases from the comfort of their armchair and those who
enjoy shopping with friends. Cor Molenaar explores the impact of
changing consumer attitudes to shopping; the role of new technology
in future retailing and the changing face of both city centre and
out of town shops and malls. Shopping 3.0 offers a welcome helping
hand for retailers, both physical and web-based shopkeepers;
something to help you make sense of the ongoing revolution in
shopping and to plan or adjust your business strategy to enable you
not just to survive but to thrive in a world that will look very
different in a few years time.
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