Fundamentals of Global Strategy: A Business Model Approach (Paperback, New)

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. Key questions for analysis include: What markets and/or regions should a company compete in and why?; To what degree can and should products and services be standardized?; Is it advantageous to adopt a more or less uniform market positioning worldwide?; What value-added activities should it keep in-house, outsource, or relocate for competitive advantage?; How can competitive responses be most effectively coordinated on a global basis?

General

Imprint:	Business Expert Press
Country of origin:	United States
Release date:	May 2010
First published:	June 2010
Authors:	Cornelis A.De Kluyver
Dimensions:	231 x 153 x 14mm (L x W x T)
Format:	Paperback
Pages:	270
Edition:	New
ISBN-13:	978-1-60649-072-3
Categories:	Books > Business & Economics > Business & management > General Promotions
LSN:	1-60649-072-9
Barcode:	9781606490723

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