Organizational success crucially depends on having a superior
strategy and effectively implementing it. Companies that outperform
their rivals typically have a better grasp of what customers value,
who their competitors are, and how they can create an enduring
competitive advantage. Successful strategies re flect a solid grasp
of relevant forces in the external and competitive environment, a
clear strategic intent, and a deep understanding of a company's
core competencies and assets. Generic strategies rarely propel a
firm to a leadership position. Knowing where to go and finding
carefully considered, creative ways of getting there are the
hallmarks of successful strategy.
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