Nonmarket Strategic Management (Hardcover)

Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered 'outside' the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage. This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals. Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	June 2017
First published:	2017
Authors:	Cosmina Lelia Voinea • Hans van Kranenburg
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	172
ISBN-13:	978-1-138-91828-3
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	1-138-91828-8
Barcode:	9781138918283

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!