Media Writing - A Practical Introduction (Paperback, 2nd edition)

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

General

Imprint:	Red Globe Press
Country of origin:	United Kingdom
Release date:	February 2016
First published:	2016
Authors:	Craig Batty • Sandra Cain
Dimensions:	138 x 138 x 17mm (L x W x T)
Format:	Paperback
Pages:	296
Edition:	2nd edition
ISBN-13:	978-1-137-52954-1
Categories:	Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > Journalistic style guides Promotions
LSN:	1-137-52954-7
Barcode:	9781137529541

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