This treatise defines humane to mean that which is natural to human
beings. It then suggests that much of the economic activity and
many of the structures of modern business are inhumane. In response
to this possibility, the book examines the nature of the humane in
society and business and reviews the literature, beliefs, and
standards of human behavior that would lead to the growth of a
truly humane economy. Questions are raised about the virtue of
current structure and practice. A strikingly positive proposition
underlies the critique: new entrepreneurial ventures are by their
nature humane. The way to make the economy and the practice of
business more humane is not to encourage a routinized script of
business ethics but instead to permit entrepreneurs to follow their
desire to create and to build. This desire is natural to human
beings and therefore deeply humane.
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