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Visualizing Digital Discourse - Interactional, Institutional and Ideological Perspectives (Hardcover)
Loot Price: R3,496
Discovery Miles 34 960
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Visualizing Digital Discourse - Interactional, Institutional and Ideological Perspectives (Hardcover)
Series: Language and Social Life [LSL]
Expected to ship within 12 - 17 working days
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The first dedicated volume of its kind, Visualizing Digital
Discourse brings together sociolinguists and discourse analysts
examining the role of visual communication in digital media. The
volume showcases work from leading, established and emerging
scholars from across Europe, covering a diverse range of digital
media platforms such as messaging, video-chat, gaming and wikis;
visual modalities such as emojis, video and layout; methodologies
like discourse analysis, ethnography and conversation analysis; as
well as data from different languages. With an opening chapter by
Rodney Jones, the volume is organized into three parts: Besides
Words and Writing, The Social Life of Images, and Designing
Multimodal Texts. From the perspective of these broad domains,
chapters tackle some of the major ideological, interactional and
institutional implications of visuality for digital discourse
studies. The first part, beginning with a co-authored chapter by
Crispin Thurlow, focuses on micro-level visual practices and their
macro-level framing - all with particular regard for emojis. The
second part, beginning with a chapter from Sirpa Leppanen, examines
the ways visual resources are used for managing personal relations,
and the wider cultural politics of visual representation in these
practices. The third part, beginning with a chapter by Hartmut
Stoeckl, considers organizational contexts where users deploy
visual resources for more transactional, often commercial ends.
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