The face of internet celebrity is rapidly diversifying and
evolving. Online and mainstream celebrity culture are now weaving
together, such that breakout stars from one-hit viral videos are
able to turn their transient fame into a full-time career. This
book presents a framework for thinking about the different forms of
internet celebrity that have emerged over the last decade, taking
examples from the Global North and South, to consolidate key ideas
about cultures of online fame. It discusses the overall landscape,
developments and trends in the internet celebrity economy, and
cross-cultural lessons.
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