Business Statistics for Competitive Advantage with Excel 2016 - Basics, Model Building, Simulation and Cases (Paperback, Softcover reprint of the original 1st ed. 2016)

The revised Fourth Edition of this popular textbook is redesigned with Excel 2016 to encourage business students to develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2016 with shortcuts, and translate results into implications for decision makers. The textbook features new examples and assignments on global markets, including cases featuring Chipotle and Costco. A number of examples focus on business in emerging global markets with particular emphasis on emerging markets in Latin America, China, and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. The author emphasises communicating results effectively in plain English and with screenshots and compelling graphics in the form of memos and PowerPoints. Chapters include screenshots to make it easy to conduct analyses in Excel 2016. PivotTables and PivotCharts, used frequently in business, are introduced from the start. The Fourth Edition features Monte Carlo simulation in four chapters, as a tool to illustrate the range of possible outcomes from decision makers' assumptions and underlying uncertainties. Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, auto-correlation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models. Special applications in market segmentation and portfolio analysis are offered, and an introduction to conjoint analysis is included. Nonlinear models are motivated with arguments of diminishing or increasing marginal response.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	April 2018
First published:	2016
Authors:	Cynthia Fraser
Dimensions:	279 x 210 x 25mm (L x W x T)
Format:	Paperback
Pages:	475
Edition:	Softcover reprint of the original 1st ed. 2016
ISBN-13:	978-3-319-81217-5
Categories:	Books > Science & Mathematics > Mathematics > Probability & statistics Books > Business & Economics > Economics > Econometrics > Economic statistics Books > Business & Economics > Finance & accounting > Finance > General Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Computing & IT > Computer software packages > Spreadsheet software > General Books > Computing & IT > Computer software packages > Other software packages > Mathematical & statistical software Books > Money & Finance > General
LSN:	3-319-81217-3
Barcode:	9783319812175

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