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Entrepreneurship: Ideas in Action Updated, 6th, Precision Exams Edition (Hardcover, 6th edition)
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Entrepreneurship: Ideas in Action Updated, 6th, Precision Exams Edition (Hardcover, 6th edition)
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Discovery Miles: 12 820
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ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the
knowledge needed to realistically evaluate their potential as a
business owner. This text encourages students to examine all the
major steps involved in starting a new business: Ownership,
Strategy, Finance, and Marketing. As students complete the
chapters, they will develop a business plan and learn what it takes
to get an entrepreneurial venture off to a good start.
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