Pioneers in Marketing presents a collection of eight biographical
essays about seminal marketing scholars of the twentieth century,
focusing on the careers and contributions of those who contributed
most to the development of the marketing discipline. Five of the
eight biographies rely extensively on archival materials which
allow for a much more detailed examination of the subject's life
and career than earlier published sketches, and two of the
biographies in this collection are drawn from from extensive
interviews with the subject. The careers of most of the scholars
included in this volume were centered on the first half of the
twentieth century, during which time marketing emerged as a
university discipline. Introduced with a chapter that discusses
biography as a form of historical writing in marketing, author Ian
Dennis offers a rationale for biography as an approach to studying
marketing history, outlines methodology for doing biographical
research, and explores sources of biographical material. The final
chapter delves into common themes of the biographies, lessons that
can be learned from this collection, and offers suggestions for
further biographical research.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
