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Brands & Gaming - The Computer Gaming Phenomenon And Its Impact On Brands And Businesses (Hardcover, 2006 ed.) Loot Price: R1,516
Discovery Miles 15 160
Repayment Terms: R142 pm x 12*
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Brands & Gaming - The Computer Gaming Phenomenon And Its Impact On Brands And Businesses (Hardcover, 2006 ed.)

D. Nichols, T. Farrand, T. Rowley, M Avery

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Loot Price R1,516 Discovery Miles 15 160 | Repayment Terms: R142 pm x 12*

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The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

General

Imprint: Palgrave Macmillan
Country of origin: United States
Release date: November 2005
First published: 2006
Authors: D. Nichols • T. Farrand • T. Rowley • M Avery
Dimensions: 238 x 157 x 13mm (L x W x T)
Format: Hardcover
Pages: 168
Edition: 2006 ed.
ISBN-13: 978-1-4039-9897-2
Categories: Books > Computing & IT > Computer software packages > Computer games
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-4039-9897-3
Barcode: 9781403998972

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