The computer gaming industry is bigger than the film and music
industries and is growing faster than both of them put together.
The industry is also changing fast. The typical computer gamer is
in his mid 20s and female gamers make up one of the faster growing
parts of the market. New developments in sociability and
interactivity are also transforming the industry. This is the first
major study of brands and gaming and shows huge opportunities for
brand development
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