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Books > History > American history
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Advertising in the Age of Persuasion - Building Brand America 1941-1961 (Hardcover, New)
Loot Price: R1,536
Discovery Miles 15 360
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Advertising in the Age of Persuasion - Building Brand America 1941-1961 (Hardcover, New)
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"Advertising in the Age of Persuasion "documents and analyzes the
implementation of the American strategy of consumerism during the
1940s and 1950s, and its ongoing ramifications. Beginning with
World War II, and girded by the Cold War, American advertisers,
brand name corporations, and representatives of the federal
government institutionalized a system of consumer capitalism which
they called free enterprise. In their system, government and
business worked together to create consumer republics, democracies
based on the mass consumption of brand name goods using advertising
across all major media to sell products and distribute information.
Many of the free enterprise evangelists believed it represented the
fulfillment of America's god-ordained mission. They envisioned an
American lead global consumer order supported by advertising based
media where the brand took precedence over the corporation that
owned it; and advertising, propaganda and public relations were
considered the same thing. To support this system, they created a
network and process for disseminating persuasive information that
survives into the 21st Century.
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