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The Political Economies of Media - The Transformation of the Global Media Industries (Hardcover, New)
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The Political Economies of Media - The Transformation of the Global Media Industries (Hardcover, New)
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This book is available as open access through the Bloomsbury Open
Access programme and is available on www.bloomsburycollections.com.
Some advocates and more than a few critics have misconstrued the
political economy of media as a unified field of inquiry. The
authors from this volume, by contrast, draw from a more diverse
stream of the schools of thought signified by this tradition:
Neoclassical Economics, Radical Media Political Economy,
Schumpeterian Institutional Political Economy, and the Cultural
Industries School. The book as a whole is as alert to developments
in our main objects of analysis - media institutions, technologies,
markets, uses and society - as it is to changes in the world around
us, including current trends in communication and media studies.
The contributors show that digital media are disrupting entire
media industries, but without erasing the past. Throughout, the
impact of the unprecedented wave of media consolidation in the
late-1990s and the financial crisis of the past few years loom
large. The authors also suggest that there is no 'supra logic' of
'total system integration' that spans the network media, while
insisting that one media sector is not the same as the next. Social
networking activities often beg, pilfer and borrow 'content' from
'traditional media', but it remains the case that Time Warner,
Comcast, the BBC and News Corp. are very different creatures than
Apple, Baidu, Facebook or Google. In other words, even in the age
of convergence and remix culture, different media continue to
display their own distinctive political economies, as the volume's
title - The Political Economies of Media - signals.
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