Have you ever wondered why some wedding photographers succeed, when
many others fail? Why some prosper, while others struggle to make a
profit? Or how some can retire young, while others can never afford
to stop? In this book, Damien Lovegrove shares with you the secrets
of fusing art with commerce and gives you the vital tools needed
for great achievement.
This stunning guide by two exceptional wedding photographers at the
top of their game is packed with over four hundred pictures all
with their own tales to inspire and inform. It provides a simple
yet profoundly powerful recipe for success, both for photographers
just starting out and seasoned wedding pros alike.
* Discover how to master every aspect of photographing a
wedding
* Develop your style, and learn new shooting techniques
* Understand how to read and use light quickly and
effectively
* Get to grips with selling, marketing, postproduction and product
design
* Improve your customer experience and increase your product
value
* Manage your time and become a more effective photographer
* Learn financial mastery and how to avoid financial misery
* Fast track your career and unleash your potential
"This isn't just another professional guide, it's a blueprint
for success... Becoming a wedding photographer is the easy part.
What's difficult is joining the elite, the top wedding
photographers who earn big money. Even then it's not enough to be a
good photographer. You've got to be good at everything else, too.
That's where this book comes in." Christopher Wordsworth,
professional photographer, author and journalist.
"Damien Lovegrove is among a very few photographers who have a
deep grasp ofbusiness concepts. He generously shares his proven
business and photographic system with us - invaluable to both the
aspiring and experienced professional photographer in the digital
era. A must read."
Michael J. Marmur, MBA. President - Special Event Photography,
Canada
Damien Lovegrove has created a highly respected, world class
photography business. He learned his trade as a cameraman and
lighting director at the BBC. In 1998 Damien teamed up with his
wife Julie to launch Lovegrove Weddings. They took the industry by
storm winning a string of major awards and have since photographed
over 300 top weddings for clients around the world. Their extensive
knowledge gained from these lucrative commissions is condensed into
this valuable resource.
* Reveals all the secrets and systems required by wedding
photographers to make a good profit
* Shows how these wedding photographers have chosen a few rules to
consistently use, and explaines how everything follows from
consitent choices and decisions. Invaluable reference for all
aspiring wedding photographers
* 300 color and black and white images detailing the technical
information of the shot
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