|
Books > Business & Economics > Business & management > Business strategy
|
Buy Now
E-Commerce Website Optimization - Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it (Hardcover, 2nd Revised edition)
Loot Price: R2,100
Discovery Miles 21 000
|
|
|
E-Commerce Website Optimization - Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it (Hardcover, 2nd Revised edition)
Expected to ship within 10 - 15 working days
|
Conversion rate optimization (CRO) is about understanding people
and behaviour, not simply website visits. This book is an
all-encompassing guide to the how, the why and the tools and
techniques. Grounded in best-practice theory and research,
E-commerce Website Optimization brings together usability,
analytics and persuasion to offer a detailed, step-by-step guide to
increasing the percentage of visitors who buy from your site and
subsequently the amount that these visitors spend when they do. In
a complex and evolving field, it will help you improve conversion
rates, increase ROI from online marketing campaigns, generate
higher levels of repeat business and increase the e-commerce value
of websites. In the fast-moving world of e-commerce, this fully
revised second edition includes updates on test metrics,
prioritization and personalization, alongside updated case studies
and newly recommended tools. E-commerce Website Optimization is an
invaluable book for those seeking to implement a data-driven ethos
for their organization's e-commerce programme, for everyone from
chief digital officers and heads of online sales, to entrepreneurs
and small business owners.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(3)
