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Books > Business & Economics > Business & management > Business strategy
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E-Commerce Website Optimization - Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it (Hardcover, 2nd Revised edition)
Loot Price: R1,911
Discovery Miles 19 110
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E-Commerce Website Optimization - Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it (Hardcover, 2nd Revised edition)
Expected to ship within 18 - 22 working days
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Conversion rate optimization (CRO) is about understanding people
and behaviour, not simply website visits. This book is an
all-encompassing guide to the how, the why and the tools and
techniques. Grounded in best-practice theory and research,
E-commerce Website Optimization brings together usability,
analytics and persuasion to offer a detailed, step-by-step guide to
increasing the percentage of visitors who buy from your site and
subsequently the amount that these visitors spend when they do. In
a complex and evolving field, it will help you improve conversion
rates, increase ROI from online marketing campaigns, generate
higher levels of repeat business and increase the e-commerce value
of websites. In the fast-moving world of e-commerce, this fully
revised second edition includes updates on test metrics,
prioritization and personalization, alongside updated case studies
and newly recommended tools. E-commerce Website Optimization is an
invaluable book for those seeking to implement a data-driven ethos
for their organization's e-commerce programme, for everyone from
chief digital officers and heads of online sales, to entrepreneurs
and small business owners.
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