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Books > Arts & Architecture > History of art / art & design styles > From 1900 > Art styles, 1960 -
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Pretentiousness - Why It Matters (Paperback)
Loot Price: R360
Discovery Miles 3 600
You Save: R74
(17%)
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Pretentiousness - Why It Matters (Paperback)
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List price R434
Loot Price R360
Discovery Miles 3 600
You Save R74 (17%)
Expected to ship within 10 - 15 working days
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This is our first collaboration with Fitzcarraldo Editions, a UK
publishing house that will be bringing Dan's book out just before
the US edition. They're known for doing beautiful work, and should
generate good buzz to jumpstart the conversation here.
Pretentiousness fits in well with our other recent forays into
essay, especially Sidewalks and Cats. The trim size will be small,
and the book will have french flaps, making it an appealing object,
and, we hope, cash register impulse purchase. The title (emphasized
in the design) is intentionally provocative. Dan has a tremendous
platform with Frieze, so there should be no lack of coverage and
interest in the art world. The book is conversational and never
jargon-y-this isn't writing for an academic audience-and it should
have crossover appeal Dan's background in journalism means he's
well-versed in pitching, excerpting-the gamut of publicity
tools-and he'll be a pro at deploying them. The book should appeal
to the same readers who bought On Bullshit
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