___________________________________ Change is hard. It doesn't have
to be. We all know that change is hard. It's unsettling, it's
time-consuming, and all too often we give up at the first sign of a
setback. But why do we insist on seeing the obstacles rather than
the goal? This is the question that bestselling authors Chip and
Dan Heath tackle in their compelling and insightful book. They
argue that we need only understand how our minds function in order
to unlock shortcuts to switches in behaviour. Illustrating their
ideas with scientific studies and remarkable real-life turnarounds
- from the secrets of successful marriage counselling to the pile
of gloves that transformed one company's finances - the brothers
Heath prove that deceptively simple methods can yield truly
extraordinary results.
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