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The Back of the Napkin (Expanded Edition) - Solving Problems and Selling Ideas with Pictures (Paperback, Expanded ed.)
Loot Price: R507
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The Back of the Napkin (Expanded Edition) - Solving Problems and Selling Ideas with Pictures (Paperback, Expanded ed.)
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List price R652
Loot Price R507
Discovery Miles 5 070
You Save R145 (22%)
Expected to ship within 10 - 15 working days
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The acclaimed bestseller about visual problem solving-now bigger
and better
"There is no more powerful way to prove that we know something
well than to draw a simple picture of it. And there is no more
powerful way to see hidden solutions than to pick up a pen and draw
out the pieces of our problem."
So writes Dan Roam in "The Back of the Napkin," the international
bestseller that proves that a simple drawing on a humble napkin can
be more powerful than the slickest PowerPoint presentation. Drawing
on twenty years of experience and the latest discoveries in vision
science, Roam teaches readers how to clarify any problem or sell
any idea using a simple set of tools.
He reveals that everyone is born with a talent for visual
thinking, even those who swear they can't draw. And he shows how
thinking with pictures can help you discover and develop new ideas,
solve problems in unexpected ways, and dramatically improve your
ability to share your insights.
Take Herb Kelleher and Rollin King, who figured out how to beat
the traditional hub-and-spoke airlines with a bar napkin and a pen.
Three dots to represent Dallas, Houston, and San Antonio. Three
arrows to show direct flights. Problem solved, and the picture made
it easy to sell Southwest Airlines to investors and customers.
Now with more color, bigger pictures, and additional content, this
new edition does an even better job of helping you literally see
the world in a new way. Join the teachers, project managers,
doctors, engineers, assembly-line workers, pilots, football
coaches, marine drill instructors, financial analysts, students,
parents, and lawyers who have discovered the power of solving
problems with pictures.
General
Imprint: |
Portfolio
|
Country of origin: |
United States |
Release date: |
February 2013 |
First published: |
February 2013 |
Authors: |
Dan Roam
|
Dimensions: |
205 x 205 x 21mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
284 |
Edition: |
Expanded ed. |
ISBN-13: |
978-1-59184-269-9 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
1-59184-269-7 |
Barcode: |
9781591842699 |
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