From veteran Amazon reporter for The Wall Street Journal, The
Everything War is the first untold, devastating exposé of Amazon's
endless strategic greed, from destroying Main Street to remaking
corporate power, in pursuit of total domination, by any means necessary.
In 2017, Lina Khan published a paper that accused Amazon of being a
monopoly, having grown so large, and embedded in so many industries, it
was akin to a modern-day Standard Oil. Unlike Rockefeller’s empire,
however, Bezos’s company had grown voraciously without much scrutiny.
In fact, for over twenty years, Amazon had emerged as a Wall Street
darling and its “customer obsession” approach made it indelibly
attractive to consumers across the globe. But the company was not
benevolent; it operated in ways that ensured it stayed on top. Lina
Khan’s paper would light a fire in Washington, and in a matter of
years, she would become the head of the FTC. In 2023, the FTC filed a
monopoly lawsuit against Amazon in what may become one of the largest
antitrust cases in the 21st century.
With unparalleled access, and having interviewed hundreds of people –
from Amazon executives to competitors to small businesses who rely on
its marketplace to survive – Mattioli exposes how Amazon was driven by
a competitive edge to dominate every industry it entered, bulldozed all
who stood in its way, reshaped the retail landscape, transformed how
Wall Street evaluates companies, and altered the very nature of the
global economy. It has come to control most of online retail, and uses
its own sellers’ data to compete with them through Amazon’s own private
label brands. Millions of companies and governmental agencies use AWS,
paying hefty fees for the service. And, the company has purposefully
avoided collecting taxes for years, exploited partners, and even copied
competitors—leveraging its power to extract whatever it can, at any
cost. It has continued to gain market share in disparate areas, from
media to logistics and beyond. Most companies dominate one or two
industries; Amazon now leads in several. And all of this was by design.
The Everything War is the definitive, inside story of how it grew into
one of the most powerful and feared companies in the world – and why
this lawsuit opens a window into the most consequential business story
of our times.
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