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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Selling Social Media - The Political Economy of Social Networking (Hardcover)
Loot Price: R4,133
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Selling Social Media - The Political Economy of Social Networking (Hardcover)
Expected to ship within 12 - 17 working days
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Facebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other
services have been described as the vanguard of creative
destruction across the media industries-disruptors of established
business, heroes of a new economic narrative that supposes that the
attention of individual users can be measured, managed,
manipulated, backing methods that securitized, patented, and
litigated attention in ways impossible before. Selling Social Media
catalogues the key terms and discourses of the rise of social media
firms with a particular emphasis on monetization, securitization,
disruption, and litigation. Tensions between ideas and terms are
critical, as the ways that different aspects of social media
business are described change depending on the audience, scale, and
maturity of the firm. These divergent discourses are bound together
into a single story of social media, an industry that challenges
the theories and descriptions of media that have come before.
Through a reading of social media business this book offers a
chance to revisit media theory in the context of a new social media
companies and products that depend on a different understanding of
media audiences, media industries, and public agency.
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