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Books > Social sciences > Psychology > Social, group or collective psychology
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Social Psychology - The Basics (Hardcover)
Loot Price: R2,936
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Social Psychology - The Basics (Hardcover)
Series: The Basics
Expected to ship within 10 - 15 working days
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Social psychology explores some of the most important questions we
face as people: how do we create and understand the social self?
How does our 'social mind' influence the volition and content of
thoughts and behaviour? How do we relate to other individuals and
groups and the myriad forms and processes of social influence? In a
jargon-free and accessible manner, Social Psychology: The Basics
critically examines these fundamental principles of social
psychology, and provides a thorough overview of this fascinating
area. Discussing the theory and science behind our understanding of
how people relate to others, this book explores how we understand
ourselves and others, how we relate at an individual and group
level, the key processes underpinning social influence and the ways
the discipline has evolved (and continues to evolve). It also looks
at how the application of social psychology makes important
differences in the real world. Highlighting key issues,
controversies and applications, including case studies, questions,
and biographies of important figures in the discipline, this is the
essential introduction for students at undergraduate, A-level and
high school levels who are approaching social psychology for the
first time.
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