A simple, ten-step system for mastering the art of effective,
persuasive business or technical writing
"The Grahams' system is the best way to transform data and ideas
into meaningful information necessary to make profitable decisions.
Their system works every time."
--Steven Laposa, PhD, MBA, Loveland Commercial Endowed Chair in
Real Estate, Colorado State University
"The Grahams' straightforward program helps my teams create
clear and concise reports, letters, and other documents with
minimal effort. I want this program to become the standard for my
teams."
--Bill Walter, Senior Vice President, Government and Infrastructure
Division, KBR
"The "Can Do Writing" system made my career I used it to write a
winning business plan and proposal, and now I use it every day for
all communications. Can Do Writing provides valuable insights into
business and management as well as writing techniques."
--Christian Robey, President, DC Progress
You may be an expert at what you do, but if you can't
communicate effectively in writing it may not matter. For
scientists, businesspeople, and professionals in fields from
engineering to public relations, the art of writing well can be a
vital key to professional success.
Luckily, you don't need an English degree to produce top-class
writing. If you're one of the millions of people who have to write
clear, persuasive, understandable documents for your job, "Can Do
Writing" is for you. Whether you're writing a business plan, a
scientific paper, a press release, or anything else, this simple,
straightforward guide will show you how to do it quickly, with
style and confidence. You'll learn how to:
Understand your audience and subject matter
Develop a simple, five-part purpose statement to keep you on
track
Organize your main points into a coherent, sensible order
Edit your work for clarity, coherence, organization, and
logic
Economize your words to craft a concise, powerful document
Make your documents easily readable for any audience
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