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Books > Business & Economics > Business & management > Management & management techniques
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Effective Strategic Management - From Analysis to Implementation (Paperback, 2nd Revised edition)
Loot Price: R3,162
Discovery Miles 31 620
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Effective Strategic Management - From Analysis to Implementation (Paperback, 2nd Revised edition)
Expected to ship within 18 - 22 working days
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Effective Strategic Management: From Analysis to Implementation
gives readers a firm foundation in the theories and concepts of
strategic management, along with multiple analysis matrices. The
book is organized into two main sections dealing with strategic
analysis and strategic formulation and includes an introduction to
Ansoffian Strategy and the OSPP computer model. Specific topics
include internal and external environment analysis; functional,
business-level, and corporate strategies; the BCG Growth Share
Matrix, the GE/McKinsey Matrix, the QSPM and Grand Strategies
Matrices; and organizational culture, change management, and
leadership. The text concludes with case studies, giving readers
the opportunity to see how target theories and concepts are applied
in the real world. Students learn how to write and analyze case
studies, conduct internal and external analysis, formulation,
implementation, and evaluation and control. Each chapter includes
questions that can be used for in-class discussion or writing
assignments. Chapter summaries reinforce important ideas and aid
retention. The book also includes all strategic analysis tools,
with clear, concise explanations of their use and applicability.
Effective Strategic Management can be used in undergraduate and
graduate level strategic management capstone courses, and classes
on leadership and organizational studies.
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