Books > Reference & Interdisciplinary > Communication studies > Research methods
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Organizational Ethnography (Paperback)
Loot Price: R1,058
Discovery Miles 10 580
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Organizational Ethnography (Paperback)
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'This is an excellent resource for those interested in studying
organizations in both formal and informal contexts' - Choice Taking
readers through the practical history of ethnography from its
anthropological origins through to its use in a ever-widening
variety of organizational, academic and business contexts, this
book covers the whole research project process, starting with
research design, and dealing with such practical issues as gaining
access, note-taking, project management, analysing one's data and
negotiating an exit strategy. It is highly practical and
incorporates a range of case studies, illustrating organisational
ethnography at work. This book is an invaluable resource for anyone
wanting to plan and conduct their own ethnographic, observational
or participant observational research in an organizational context,
whatever their level of experience and regardless of whether they
are studying a business organization or other types of organization
such as schools and hospitals.
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