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Branding- How to determine your brand and channel your marketing efforts correctly (Paperback) Loot Price: R1,414
Discovery Miles 14 140
Repayment Terms: R133 pm x 12*
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Branding- How to determine your brand and channel your marketing efforts correctly (Paperback): Daniel Peterson

Branding- How to determine your brand and channel your marketing efforts correctly (Paperback)

Daniel Peterson

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Loot Price R1,414 Discovery Miles 14 140 | Repayment Terms: R133 pm x 12*

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With limited advertising and marketing budgets and an over communicated world, finding a niche or a unique differentiator for a university has become crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on "Positioning." In addition, some journal articles and textbooks by Phil Kotler, D. Akers, and others support the need for differentiating your product or service. Finally, some research on the limited and decreasing state funding going to universities, administrators are finding ways to become more efficient and effective; sometimes by streamlining their program offerings etc.

General

Imprint: VDM Verlag Dr. Mueller E.K.
Country of origin: Germany
Release date: June 2007
First published: June 2007
Authors: Daniel Peterson
Dimensions: 244 x 170 x 9mm (L x W x T)
Format: Paperback - Trade
Pages: 172
ISBN-13: 978-3-8364-1674-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 3-8364-1674-3
Barcode: 9783836416740

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