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Brainwashed - A New History of Thought Control (Paperback, Main)
Loot Price: R325
Discovery Miles 3 250
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Brainwashed - A New History of Thought Control (Paperback, Main)
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Loot Price R325
Discovery Miles 3 250
Expected to ship within 12 - 17 working days
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'A frankly brilliant book' The Guardian 'An extraordinarily
engrossing and wide-ranging analysis of a word and a concept. I
fell under its spell immediately' Simon Garfield In 1953, a group
of prisoners of war who had fought against the communist invasion
of South Korea were released. They chose - apparently freely - to
move to Mao's China. Among those refusing repatriation were
twenty-one American GIs. Their decision sparked alarm in the West:
why didn't they want to come home? What was going on? Soon, people
were saying that the POWs' had been 'brainwashed'. Was this
something new or a phenomenon that has been around for centuries?
The belief that it is possible to marshal scientific knowledge to
govern someone's mind gained enormous attention. In an era of Cold
War paranoia and experimentation on 'altered states', the idea of
brainwashing flourished, appearing in everything from critiques of
CIA research on LSD to warnings of corporate groupthink, from
visions of automaton assassins to conspiracy theories about 'global
elites'. Today, brainwashing is almost taken for granted - built
into our psychological and political language, rooted in the way we
think about minds and societies. How did we get to this point - and
why? Psychoanalyst and historian Daniel Pick delves into the
mysterious world of brainwashing in the twentieth and twenty-first
centuries, from The Manchurian Candidate to ISIS, TV advertising to
online algorithms. Mixing fascinating case studies with historical
and psychological insights, Brainwashed is a stimulating journey
into the mysteries of thought control.
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