Innovation is all around us every day; every product we use, every
piece of packaging we open, every service we experience; all of
these started out as ideas that have been developed and deployed.
Yet that path from coming up with ideas to having successful
products in the market is incredibly difficult. Many, many more
ideas fail along the way, and never reach the market. The challenge
of delivering innovation is even harder in big businesses than in
start-ups. These corporate giants are designed to optimize their
core business, drive efficiency and have many checks and balances
to avoid risk. This is the exact opposite of the mantra of
innovation, yet innovation is one of the keys to business success.
Great companies thrive on innovation, whilst those that fail to
innovate wither and die. There are a host of "corporate
entrepreneurs" out there facing the challenge of delivering
innovation every day, in every big business. They are faced with
unwieldy governance, political infighting, traditional thinking,
bureaucratic processes, unforgiving targets, unfocused sponsorship
and limited resource.All of that on top of the common challenges
faced by entrepreneurs launching new businesses. In The Secrets of
Big Business Innovation some of the most experienced and successful
of these corporate entrepreneurs have contributed their "secrets" -
the tips and tricks that make the difference between success and
failure and between corporate ignominy and fame. The Secrets of Big
Business Innovation sets out the secrets of establishing and
sustaining a successful innovation programme and driving great
innovation projects through it. The "secrets" are supported by over
100 short case studies giving real-life examples from some of the
world's greatest companies. This is a practical guide that works
through the typical lifecycle of an innovation programme covering
where things go wrong and ways to avoid the pitfalls, whatever
business you are in and whatever process you are using.With
insights from New Product Development teams, Research and
Development Engineers, Marketing Directors, Chief Innovation
Officers, Blue Sky thinkers, Customer Insight Specialists,
Consultants and CEOS of new ventures, this book is relevant to
anybody wanting to drive more successful innovation in their
business.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(3)
(1)
