Inspired by Brown University's beloved course - The Entrepreneurial
Process - Danny Warshay's See, Solve, Scale is a proven and
paradigm-shifting method to unlocking the power of
entrepreneurship. The Entrepreneurial Process, one of Brown
University's highest-rated courses, has empowered thousands of
students to start their own ventures. You might assume these
ventures started because the founders were born entrepreneurs. You
might assume that these folks had technical or finance degrees, or
worked at fancy consulting firms, or had some other specialized
knowledge. Yet that isn't the case. Entrepreneurship is not a
spirit or a gift. It is a process that anyone can learn, and that
anyone can use to turn a problem into a solution with impact. In
See, Solve, Scale, Danny Warshay, the creator of the
Entrepreneurial Process course and founding Executive Director of
Brown's Center for Entrepreneurship, shares the same set of tools
with aspiring entrepreneurs around the world. He overturns the
common misconception that entrepreneurship is a hard-wired trait or
the sole province of high-flying MBAs, and provides a proven method
to identify consequential problems and an accessible process anyone
can learn, master, and apply to solve them. Combining real-world
experience backed by surprising research-based insights, See,
Solve, Scale guides the reader through forming a successful startup
team and through the three steps of the process: find and validate
a problem, develop an initial small-scale solution, and scale a
long-term solution. It also details eleven common errors of
judgment that entrepreneurs make when they rely on their intuition
and provides instruction for how to avoid them. Leveraging
Warshay's own entrepreneurship successes and his 15 years of
experience teaching liberal arts students, See, Solve, Scale
debunks common myths about entrepreneurship and empowers everyone,
especially those who other entrepreneurship books have ignored and
left behind. Its lasting message: Anyone can take a world-changing
idea from conception to breakthrough entrepreneurial success.
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