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The Fashion Business - Theory and Practice in Strategic Fashion Management (Hardcover) Loot Price: R4,931
Discovery Miles 49 310
Repayment Terms: R462 pm x 12*
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The Fashion Business - Theory and Practice in Strategic Fashion Management (Hardcover): Dario Golizia

The Fashion Business - Theory and Practice in Strategic Fashion Management (Hardcover)

Dario Golizia

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Loot Price R4,931 Discovery Miles 49 310 | Repayment Terms: R462 pm x 12*

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* Offers a completely unique and fresh approach to the fashion industry; dividing into thirteen core sectors to analyse and compare the varying business models and strategic approaches * Uses a huge range of global examples throughout the book to demonstrate how the theory translates to practice in each segment identified * Covers all areas related to the management and marketing of specific brands, including brand image, supply chain, communication, price point, merchandising and social media

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2021
First published: 2022
Authors: Dario Golizia
Dimensions: 246 x 174mm (L x W)
Format: Hardcover
Pages: 222
ISBN-13: 978-0-367-49053-9
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
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LSN: 0-367-49053-6
Barcode: 9780367490539

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