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Media and Affective Mythologies - Discourse, Archetypes and Ideology in Contemporary Politics (Hardcover, 1st ed. 2017)
Loot Price: R3,024
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Media and Affective Mythologies - Discourse, Archetypes and Ideology in Contemporary Politics (Hardcover, 1st ed. 2017)
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This book provides a timely political insight to show how mythology
plays an affective role in our lives. Brexit, bankers,
institutional scandals, the far right, and Russell Brand's
"revolution" are just some of the issues tackled through this
innovative and interdisciplinary discourse analysis. Through
multimedia case studies, Kelsey explores the psychological
dimensions of archetypes and mythologies and how they function
ideologically in contemporary politics. By synergising approaches
to critical discourse studies with the work of Carl Jung, Joseph
Campbell and other mythologists, Kelsey's psychodiscursive approach
explores the depths of the human psyche to analyse the affective
qualities of storytelling. Kelsey makes a compelling case for our
need to understand more about the power of mythology in modern
society. Whilst mythology might be part of who we are, societies
are responsible for its ideological substance and implications.
Media and Affective Mythologies shows how we can begin to engage
with this principle.
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