As a rapidly rising force in the global market, Asian countries
hold opportunities for growth and development. However, in order to
successfully gain entry into this new part of the market, it will
first be necessary to understand the motives and background behind
Asian economies. Asian Business and Management Practices: Trends
and Global Considerations analyzes the various strategies found in
the Asian economic market. Showcasing a broad range of countries in
Southeast Asia in addition to China and India, this publication is
a broad, widely encompassing resource for academics, PhD students,
experts, policymakers, and government officials interested in
understanding the background and applications behind business
success in Asia.
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