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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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How to Get to Great Ideas - A system for smart, extraordinary thinking (Hardcover)
Loot Price: R365
Discovery Miles 3 650
You Save: R83
(19%)
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How to Get to Great Ideas - A system for smart, extraordinary thinking (Hardcover)
 (1 rating, sign in to rate)
List price R448
Loot Price R365
Discovery Miles 3 650
You Save R83 (19%)
Expected to ship within 9 - 15 working days
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The highly practical lessons in How to Get to Great Ideas are based
on neuroscience, psychology and sociology. Written by former
advertising creative director Dave Birss, this book offers a
brilliant new system for conceiving original and valuable ideas. It
looks at how to frame a problem, how to push your thinking, how to
sell the idea, how to build support for it and how to inspire
others to have great ideas. It proves that any organization - and
any individual or department within an organization - can create a
fertile environment for ideas. Combining a practical research-based
system with fascinating insights and inspiring and humorous
writing, the book also includes the problem-solving system RIGHT
Thinking. This is a tool which enables a more effective way to
generate more effective ideas, and is one that anyone can use to
transform themselves or their business. Training on this system is
also available in person from the author. And will be released soon
as an online course.
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