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Crossover Creativity - Real-life stories about where creativity comes from (Paperback)
Loot Price: R353
Discovery Miles 3 530
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Crossover Creativity - Real-life stories about where creativity comes from (Paperback)
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Loot Price R353
Discovery Miles 3 530
Expected to ship within 12 - 17 working days
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Ideas don't just happen, they don't spring from nowhere. Ideas come
to life from everything that's already inside our brains. Because
new ideas are actually a new reaction between existing ideas. This
means creativity is about finding ways to put unrelated,
disconnected things together. When two unrelated things come
together, something new springs into existence, they form a third
thing, and that becomes a new idea. That's Crossover Creativity.
The more you read, watch, observe and consume, the more fuel for
ideas you have in your brain, the more crossover creativity will
happen for you. In this latest collection of stories about
creativity in real-life situations, Dave Trott presents examples of
crossover creativity in action - as a guide for those who have to
generate ideas in advertising, business, sport, or anywhere in the
wider world.
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