Marketing Identities - The Invention of Jewish Ethnicity in Ost und West (Paperback)

Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of ""ethnicity"" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.

General

Imprint:	Wayne State University Press
Country of origin:	United States
Release date:	February 2018
Authors:	David A. Brenner
Dimensions:	229 x 152 x 20mm (L x W x T)
Format:	Paperback
Pages:	248
ISBN-13:	978-0-8143-4519-1
Categories:	Books > Humanities > History > European history > General Books > Social sciences > Sociology, social studies > Ethnic studies > Jewish studies Books > Humanities > Religion & beliefs > Non-Christian religions > Judaism > General Books > History > European history > General Books > Religion & Spirituality > Non-Christian religions > Judaism > General Promotions
LSN:	0-8143-4519-0
Barcode:	9780814345191

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