Global Aspects of Reputation and Strategic Management (Hardcover)

Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area. The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Series:	Research in Global Strategic Management
Release date:	July 2019
First published:	2019
Editors:	David Deephouse • Naomi Gardberg • William Newburry
Dimensions:	229 x 152 x 23mm (L x W x T)
Format:	Hardcover
Pages:	288
ISBN-13:	978-1-78754-314-0
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Management decision making > General
LSN:	1-78754-314-5
Barcode:	9781787543140

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