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Advances in Services Marketing and Management (Hardcover) Loot Price: R3,197
Discovery Miles 31 970
Repayment Terms: R300 pm x 12*
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Advances in Services Marketing and Management (Hardcover): David E. Bowen, Dawn Iacobucci, Teresa A. Swartz

Advances in Services Marketing and Management (Hardcover)

David E. Bowen, Dawn Iacobucci, Teresa A. Swartz

Series: Advances in Services Marketing and Management

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Loot Price R3,197 Discovery Miles 31 970 | Repayment Terms: R300 pm x 12*

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Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses a variety of topics in the field.

General

Imprint: JAI Press Inc.
Country of origin: United States
Series: Advances in Services Marketing and Management
Release date: May 1997
First published: 1997
Editors: David E. Bowen • Dawn Iacobucci • Teresa A. Swartz
Dimensions: 234 x 156 x 17mm (L x W x T)
Format: Hardcover
Pages: 290
ISBN-13: 978-0-7623-0176-8
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > General
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LSN: 0-7623-0176-7
Barcode: 9780762301768

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