Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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Doing Research in the Business World: Paperback with Interactive Ebook (Mixed media product, 2 Revised Edition)
Loot Price: R1,810
Discovery Miles 18 100
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Doing Research in the Business World: Paperback with Interactive Ebook (Mixed media product, 2 Revised Edition)
Expected to ship within 12 - 17 working days
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Practical and clear, this book guides business and management
students through the entire research process. Starting with the
basics and fully grounded in the context of actually doing
research, this is the perfect companion as they tackle a research
project head on for the first time. The book helps students build
their understanding and develop the skills they need to establish
good practice when planning and carrying out research within the
business world. This second edition offers: A key focus on
employability, highlighting the value of research beyond academia
and helping students develop their transferable skills Easy to
follow guidance about how to succeed at a range of assessments Full
online support for every step of a research project from design to
dissemination, including video, top tips, journal articles and more
Showcasing examples and case studies drawn from across the global
business landscape, including HR, marketing, organization studies
and tourism and leisure, this book helps students successfully and
confidently apply and use their methods knowledge.
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