Contemporary sport is shaped by wider society. Today those
managing sport must be aware of the broader social and cultural
context within which it exists if their effectiveness is to be
established and their careers defined. This book is the first of
its kind to contextualise the wider social and cultural environment
of sport management and explain the key issues and practical
implications of this for those working, or intending to find
employment, in the field.
Written by a team of leading international experts on sport
management, the book explores important topics such as
- corporate social responsibility in sport,
- race,
- gender and sexuality,
- sport and the media,
- globalisation,
- populations with individual needs,
- social class,
- social capital
- social exclusion.
As part of a comprehensive coverage of these and many other
social issues, the reader is reminded of the fundamental
requirement to properly appreciate the cultural sensitivities of
the managerial environment in which they intend to operate.
Each issue is examined from the perspective of the manager or
sport practitioner, and each chapter includes a range of useful
features, such as case-studies and self-test questions, to
encourage the reader to think critically about the role of sport in
society and about their own professional practice. This is the
first sports management textbook to be based on the thesis that a
more socially aware manager is a more effective manager and thus
should be regarded as essential reading for all sport management
students.
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