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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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Managing Sport - Social and Cultural Perspectives (Hardcover)
Loot Price: R4,496
Discovery Miles 44 960
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Managing Sport - Social and Cultural Perspectives (Hardcover)
Series: Foundations of Sport Management
Expected to ship within 12 - 19 working days
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Contemporary sport is shaped by wider society. Today those managing
sport must be aware of the broader social and cultural context
within which it exists if their effectiveness is to be established
and their careers defined. This book is the first of its kind to
contextualise the wider social and cultural environment of sport
management and explain the key issues and practical implications of
this for those working, or intending to find employment, in the
field. Written by a team of leading international experts on sport
management, the book explores important topics such as corporate
social responsibility in sport, race, gender and sexuality, sport
and the media, globalisation, populations with individual needs,
social class, social capital social exclusion. As part of a
comprehensive coverage of these and many other social issues, the
reader is reminded of the fundamental requirement to properly
appreciate the cultural sensitivities of the managerial environment
in which they intend to operate. Each issue is examined from the
perspective of the manager or sport practitioner, and each chapter
includes a range of useful features, such as case-studies and
self-test questions, to encourage the reader to think critically
about the role of sport in society and about their own professional
practice. This is the first sports management textbook to be based
on the thesis that a more socially aware manager is a more
effective manager and thus should be regarded as essential reading
for all sport management students.
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