Manufacturers with highly-configurable products face daunting
challenges to create the flexibility, transparency, and customer
experience that delights customers without undermining profits. If
a company continually experiences the pain of not being able to
seamlessly connect the customer to the enterprise and efficiently
drive order demand across the enterprise, the business is not set
up properly. There is a misalignment between the company's
infrastructure and the actual business requirements. This book
explains how to bring a company into alignment.
While much has been written about mass customization as a
high-level strategy, much less has been offered about implementing
mass customization as a business strategy. Manufacturers that
thrive in the 21st century will treat customers as "insiders."
Under mass customization, a customer is an "insider." The customer
can select from an array of choices to purchase products that match
their individualized needs.
This book explains mass customization (also known as build to
order, assemble to order, configure to order, make to order and
engineer to order) from the standpoint of discrete manufacturers
and reviews why mass customization must be viewed as an
enterprise-wide business strategy, not merely a departmental
initiative. Companies with highly-configurable products need to
combine the technical superiority of their products with
operational excellence. A manufacturer needs to be able to
seamlessly connect the customer to the enterprise so the hand-offs
from organization to organization are efficient and keep the
process moving forward to a timely completion and delivery.
'Mass Customization' is for anyone whose company faces a
constant, uphill challenge with respect to quoting, configuring,
and producing high-configured products; any company that has made
an investment in product configurator software and wants to
understand why operational efficiencies and profits haven't
improved, and anyone who would like to get a better understanding
of what is required to implement mass customization as well as the
power mass customization has to transform certain businesses and
industries.
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