Research methods present the strategic management field with great
opportunities and challenges. This second volume of "Research
Methodology in Strategy and Management" includes three types of
chapters. One set of chapters describes challenges and
opportunities inherent in particular content areas, including
resource-based theory, strategic groups research, entrepreneurship,
real options, and the construct of performance. A second group of
chapters examine key ontological and epistemological issues in the
strategic management context, including the relationship between
theory and method, the human side of research methods, and
mixed-level research. A final group of chapters describe how
strategy researchers can better use particular methods. These
methods include meta-analysis, Internet-based surveys, and
cognitive mapping techniques. Collectively, the chapters offer
state of the art thinking about research methodology provided by
intellectual leaders within the management field.
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