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Making Sport Great Again - The Uber-Sport Assemblage, Neoliberalism, and the Trump Conjuncture (Hardcover, 1st ed. 2019)
Loot Price: R1,811
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Making Sport Great Again - The Uber-Sport Assemblage, Neoliberalism, and the Trump Conjuncture (Hardcover, 1st ed. 2019)
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Blending critical theory, conjunctural cultural studies, and
assemblage theory, Making Sport Great Again introduces and develops
the concept of uber-sport: the sporting expression of late
capitalism's conjoined corporatizing, commercializing,
spectacularizing, and celebritizing forces. On different scales and
in varying spaces, the uber-sport assemblage is revealed both to
surreptitiously reinscribe the neoliberal preoccupation with
consumption and to nurture the individualized consumer subject.
Andrews further probes how uber-sport normalizes the ideological
orientations and associate affective investments of the Trump
assemblage's authoritarian populism. Even as it articulates the
regressive politicization of sport, Making Sport Great Again serves
also as a call to action: how might progressives rearticulate
uber-sport in emancipatory and actualizing political formations?
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