The Intentional Entrepreneur will help technology professionals and
students of business, engineering, or science learn the art of
entrepreneurship. David Bodde emphasizes the real-world experience
of men and women who are creating new ventures that will survive in
the post-bubble economy. The book adds structure and context to its
stories with chapters interpreting recent research on business
models, marketing, new venture finance, and intellectual property.
Unlike most books on entrepreneurship, The Intentional Entrepreneur
gives special emphasis to technology markets throughout. Readers
will find unique value in chapters devoted to: the technology
market cycle; disruptive technologies; path dependence, lock-in,
and network economies; technology and social systems; and the
acceleration of technological change. The book does not presuppose
extensive knowledge of business or economics, and is suitable for
undergraduates.
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