Essentials of Dyadic Interviewing (Hardcover)

Traditional qualitative interviews typically involve a single subject; interviews of dyads rarely appear outside marketing research and family studies. Experienced qualitative researcher David Morgan's brief guide to dyadic interviewing provides readers with a road map to expand this technique to many other settings. In dyadic interviews, the interaction and co-constructions of the two subjects provide the data for the researcher. Showing the advantages and disadvantages of interviewing two people at once, the first book on this research topic -covers key issues of pair rapport, ethics, confidentiality, and dealing with sensitive topics;-describes the entire process from selecting the participants to the role of the moderator to analyzing results;-uses examples of grad student experiences, physician behavior, substance abuse, services to elderly, and dementia patients to show its many applications.

General

Imprint:	Left Coast Press Inc
Country of origin:	United States
Series:	Qualitative Essentials
Release date:	October 2015
First published:	2016
Authors:	David L. Morgan
Dimensions:	229 x 152 x 15mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	119
ISBN-13:	978-1-62958-361-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Social sciences > Sociology, social studies > Social research & statistics > General Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-62958-361-8
Barcode:	9781629583617

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