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Books > Business & Economics > Business & management > Business negotiation
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Sustainable Business Development - Inventing the Future Through Strategy, Innovation, and Leadership (Paperback, New)
Loot Price: R1,665
Discovery Miles 16 650
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Sustainable Business Development - Inventing the Future Through Strategy, Innovation, and Leadership (Paperback, New)
Expected to ship within 12 - 17 working days
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In a turbulent business environment, leaders must begin to think
more broadly about what a corporation is and how it can create a
richer future. With the globalisation of the world's economies, the
intensification of competition, and quantum leaps in technological
development, the insular and static strategic thinking of many
global corporations has become inadequate for understanding the
business environment and determining strategic direction. This 2006
book provides comprehensive and practical analysis of what
sustainable business development (SBD) is and how companies can use
it to make a significant difference. Case studies of companies in
the US, Europe, the Pacific Rim and South America demonstrate that
achieving innovation and integration depends on a comprehensive
understanding of all of the forces which drive change and
responding to them with fresh ways of strategic thinking. It is
compulsory reading for MBA students and executives as well as
professional readers.
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